When the Frontier Coop decided to launch a new brand, they decided that every product in that brand would contain a simple list of organic ingredients. Naturally, they decided to name the new brand Simply Organic. The brand became synonymous with simple, organic spices and mixes that were great for flavouring meals, creating fresh gravy and producing the perfect chip dip. Of course, it’s always been about more than food. That’s why Simply Organic established its own Simply Organic Scholarship at the University of California Santa Cruz Center for Agroecology and Sustainable Food Systems. In addition to helping the next generation learn about the benefits of organic ingredients, Simply Organic created its Simply Organic Giving Fund, which has built 49 new wells in the communities that supply it with vanilla.