Clean Beauty has been deemed one of the hottest trends in beauty for 2018 but we believe it is more than a trend, it’s a movement, and it is here to stay. Just like the food industry, the ugly truths of the long under-regulated beauty industry are finally being un-earthed.
We define clean beauty as the movement to have skin care products that are free of toxic substances and that utilize ingredients found in nature to nourish and benefit the skin.
And women have spoken. Health is the number one reason women say they are switching to clean beauty. A recent Harris Poll survey discovered that 59 percent of women over the age of 35 say buying green beauty is important to them, while 73 percent of millennial women seek out cleaner, all-natural products.
The Current Regulations
We’re a bit better off in Canada than the United States. Back in 2014 Canada’s cosmetic ingredient labelling laws were updated and now require manufacturers to list all ingredients on the label. When this requirement took effect in 2006, the long lists of obscure chemicals that appeared on personal care product labels sparked the conversation about all the chemicals we’re putting on, and therefore in, our bodies.
The new regulations helped with some of the disclosure but unfortunately, toxic ingredients are still present in many personal care products. Loopholes in Canada’s cosmetic ingredient labelling requirements result inincomplete ingredient lists on many products. For example, manufacturers are not required to disclose specific fragrance ingredient, instead using the generic term parfum, which potentially represents dozens of chemicals. If a product at our store says parfum, look for the asterisk to take you to the bottom of the label for source of ingredients, ie organic essential oils.
Also, personal care products regulated as “drugs” on the basis of therapeutic claims (e.g., tartarfighting toothpaste, bacteria-killing cleansers, face cream with sun protection) are not subject to the cosmetic ingredient labelling requirements.
We’re the Trusted Source
At Community Natural Foods we believe strongly in the clean beauty movement. We’ve made-over our Clean Beauty section and now proudly sell over 1800 products with high performing, non-toxic, cruelty-free, organic ingredients that will make you look & feel your best.
The Clean Beauty Bar includes beautiful skin care lines, nail polish, hair care and hygiene products, as well as a variety of makeup lines. Brands include Mineral Fusion, Anne Marie Borlind, Sukin, Andalou, Routine, and new to Canada, Benecos.
myCNF Verifed Clean Beauty
Every ingredient is vetted through our myCNF Verified program for toxicity, quality (grade, processing, and source) and impact on human, animal and environmental welfare.
Our standards for ingredients far exceed simply being legal and allowed for sale in Canada. Community Natural Foods has reviewed studies and ratings by several different worldwide agencies and governments to ensure absolute safety.
Most items are gluten free and many are vegan as well. All products are free from animal testing.
Community Natural Foods allows certain identified ingredients of concern, or “cautionary” ingredients due to the lack of better ingredient options in products. These concerns include:
• Synthetic colors in some hair colour
• Widely used and approved substances considered safe for use, such as fluoride in some toothpaste
• Lower-risk surfactants and emulsifiers in some hair colouring products
For our complete myCNF verified list click here
Additional Clean Beauty resources: